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Google Opts For Word-Of-Mouth News Announcement (Again)

With news that Google has just announced the next step in its plan to take-over the world , one tech sector at a time, it seems like an apt moment to highlight how it does PR/marketing. For those who...

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Let battle commence: Facebook vs Google is about to get serious

There is an interesting guest post on Social Media news site Mashable about the ‘billion dollar battle’ between Facebook and Google to be your default social profile. It highlights how the talk around...

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Targeting YouTube for marketing campaigns

People often refer to YouTube as the world’s second most popular search engine, but is it really a search engine? People don’t search for ‘builder in Auckland City’ or ‘movie times in Wellington’ like...

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Not mobile optimised? Then you’re not in business

Research giant Nielsen recently released a study that confirmed what we have all probably known for some time: optimising your site for mobiles is the next game-changer for global business. The...

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Wave goodbye to Foursquare and Gowalla

It had to happen. It was inevitable. Rumours are abound on Mashable and Advertising Age that Facebook is adding location features this month, which probably means the end for existing location-based...

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Where PR Fits into the Social\Digital Media Mix

I delivered a presentation this afternoon to the B&T Digital Bootcamp on where PR fits into the Social\Digital Media Mix. For the full presentation, please click here. However, here is a summary…...

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The Future of Real Estate – Social and Digital Engagement

I recently delivered a presentation at Realestate.co.nz’s ‘Future of Real Estate Conference’. I spoke about how real estate agents could use social media to engage with potential customers. One of the...

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Google Instant; impact on online content and PR

This morning I read a really thought provoking article on The Guardian website about Google Instant. The article is essentially all about how the internet is making our attention spans shorter and...

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Securing ROI from social media marketing: 6 international speakers at Social...

After a hugely successful inaugural conference in May of this year, which attracted more than 200 NZ marketers, Social Media Junction returns with six international speakers, 16th-17th November at...

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Social Media Junction 2 – The Public Sector Workshop

For the opening day of Social Media Junction 2, we held a Public Sector Workshop, spearheaded by Simon Wakeman. Simon is Head of Communications for Medway Council in the UK and is considered a...

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